The brand OKSANA MUKHA  in the finale of J Autumn Fashion Show 2022 on the Hudson River in New York

19.10.2022

The Ukrainian international couture fashion brand OKSANA MUKHA closed the unique J Autumn Fashion show, which took place at 34 Pier of the Hudson River Park in New York.

On October 19, 2022, the OKSANA MUKHA brand grandly presented not only Ukraine but also all of Eastern Europe at the annual J Autumn Fashion Show 2022.  The Ukrainian product was chosen for the show's finale by the organizer, supermodel and public figure Jessica Minh Anh.

"I’ve been memorized by OKSANA MUKHA’s designs for years. Their beautiful hand-made patterns, impeccable craftsmanship, and perfect fit of dresses amaze even the most experienced fashion experts.  After receiving a photo of the collection, there was no doubt in my mind that these dresses would be the perfect finale of the show.  I especially want to note the spiritual strength and determination of the OKSANA MUKHA team, which, despite russia's military aggression against Ukraine, created an exclusive collection of extremely high quality.  The persistence of the brand represents a positive image of Ukraine in the eyes of the world," shared Jessica Minh Anh, the organizer of the show.

Closing the show, OKSANA MUKHA presented a couture collection of wedding dresses decorated with embroidery, beads, pearls, sequins, light hand-made flowers, tulle, and chantilly lace.  The collection of the brand OKSANA MUKHA made an extremely strong impression on the audience.  Each dress became a symbol of femininity and sophistication of a woman, thirst for victory and freedom.

In the finale of the show, the audience was impressed by the appearance of Jessica Minh Anh in a satin red dress.  The exquisite dress was complemented by a spectacular wreath of light voluminous hand-made flowers and a veil in the colors of the Ukrainian flag.  A bright element emphasized beauty of Jessica, creating an impressive effect of strength and power.  Captivating and inspiring, the exotic beauty led an angelic model line-up against the picturesque backdrop of the Hudson River and the New York skyline.  The final show created a real splash among the audience and was marked by loud applause.

"It is a great honor for us to close this wonderful show.  Our main idea is to show Ukrainian culture, femininity, a will to live, and victory through the art of fashion.  The final look with a Ukrainian wreath and veil in yellow and blue tones is a symbol of the greatness of the Ukrainian people, the strength of our national symbols, and the power of women in general.  We are grateful that precisely these ideas we relay in the finale of the J Autumn Fashion Show 2022.  We are sure that this show is only the first brick of the foundation of our cooperation with Jessica and JMA Global," commented the founder and chief designer of the brand, Oksana Mukha.

 

Besides the Ukrainian brand, among the highlights were America’s own BCBGMAXAZRIA and the Indian brand House of Khaddar by Bollywood superstar Kamal Haasan. Returning names include Brazilian jewelry powerhouse Cristina Sabatini, Polish Celebrity designer Teresa Rosati, Californian luxury swimwear brand Savage, and Malaysian Limkokwing University of Creative Technology. Jessica has also invited Lebanese representative Viviane Debbas, Irish haute couture talent Claire Garvey, and Vietnamese footwear brand XT, who are all set to impress with a signature collection.

J Autumn Fashion Show 2022 was Jessica Minh Anh’s return to the catwalk in America after the phenomenal success of “Runway on the Runway” at JFK international airport before the pandemic, where the supermodel turned entrepreneur promoted the globally sustainable supply chain. This show followed Jessica’s sky-high sustainable ocean catwalk on a Liquefied-Natural-Gas powered cruise ship in Portofino, Italy earlier this year.

The show became the result of work between Jessica Minh Anh and the Hudson River Park Trust, with the aim of drawing attention to the initiative of sustainable development through the art of fashion.  Previous shows have taken place at the Hoover Dam in the US, at the Gemasolar power plant in Spain, on a liquefied natural gas cruise ship in Italy, and on the runway at JFK, where were demonstrated DHL Express' sustainable shipping methods.

 

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